Bankers, how much do you appreciate your customers?

Here is an old concept that may have been lost in this modern era of fast paced lifestyles and business relationships, the concept of thanking a customer. How often do we thank our clients for their business? How often do we call them as a courtesy to see how they are doing? I believe that now more than ever it is crucial that we practice such behaviors. The banking business is in deep trouble and we can't wait for the government to bail everyone out, we need to take self initiated steps to improve our banks. It all starts with you, the retail banker.

Obtaining new business is always in high demand, especially with so many banks competing for the same clients. There are so many ways to reach a prospective customer, however, maintaining those clients that you already have is just as important. Value your customers and let them know that their business is welcomed and that you are grateful for the opportunity to service them. The customers is what keeps us working and keeps banks in business. 

Customers should feel welcomed when they enter a place of business and should be acknowledged almost instantaneously, they should be addressed by their names, they should know your name, they should be thanked as they leave the branch. These are a few steps that will aide the retention of your clients. Try it and you will see the difference in your customers.